Simply, scalability is a web server’s ability to maintain a site’s availability, reliability, and performance as the amount of simultaneous web traffic, or load, hitting the Web server increases.

Now im not one who usually criticises anything Apple does but on Monday the 7th July scalibility was obviously a big problem.

After receiving the text that the new iPhone could be ordered online i jumped at the chance to pre order as I sat down at work. However, there was a problem………. the rest of the world decided to jump at the chance also prompting O2’s website to send users round in circles. Round and round I went on the O2 merry go round.

After attempting to fill in the online form 10 times are finally decided to give up and get some work done, i was then alerted by a friend that he had been trying since 8:30 that morning.

This is a classic case of proper planning prevents piss ass performances. O2 obviously underestimated the demand for the iPhones and did not have the scalability in their back end to handle such huge demands.

Hey, maybe this was part of the plan, that 1 in 100 visitors will get through………………………………. the whole thing could of even been a massive PR stunt, nevetherless customer expectations still need to be managed.

After hearing the noise about the new Channel 4 on demand service and being a big Film 4 fan I decided to go and check it out myself. Using my ubra cool iPhone I surfed to their site and was alerted to the following message:

No way, it could not be!!! its 2008!

So I decided to use my laptop and try again!

…………….. The same message!!

The so called “on demand service” is not exactly on demand!

How much more market share does Mr jobs need!

There are various way to transfer files from your computer to your iPhone but this post concentrates on using the AFP method which I find easiest.

You will need to download the Apple File Sharing demon from the source www.frenchiPhone.com.

Once this is done, using finder or the windows equivalent click “connect to server”. The server address is the physical address for the phone found in the settings option. User name is “root” and password is “alpine”. Please note if you are having problems connecting to your phone you may have to download the UIctl application. This will give you access to your phones demons and allows you to launch them upon request. Activate the apple file sharing demon.

You will need to connect to the Root File system. Once done you have access to your iPhone’s file system.

With access to your phones files system you have the option to install themes, wallpapers, modify your phones audio library (lock sounds, new text sounds) and add applications.

Please be aware when playing around with the iPhones file systems, these are the core files for your phone and even small changes could have major effects.

An ad server is a piece of technology that stores adverts used in online marketing and delivers them to website visitors.

Ad serving describes the piece of kit and service that places adverts on sites. Ad serving companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.

In addition, the ad server also performs various other tasks like counting the number of impressions/clicks for an ad campaign and report generation.

Ad servers come in two types: local ad servers and third-party. Local ad servers are run by a single publisher and serve ads to that publisher’s sites. Third-party ad servers can serve ads across domains owned by multiple publishers. They deliver the ads from one central source so that advertisers and publishers can track the distribution of their online ads, and have one location for controlling the rotation and distribution of their advertisements across the web.

The typical functionality of ad servers includes:

* Uploading adverts
* Trafficking ads according to differing business rules.
* Targeting ads to different users, or content.
* Optimization based on results.
* Reporting impressions, clicks, post-click & post-impression

More to follow……..

The NMA 2008 Effectiveness Awards.

It’s that time again!

“The NMA Effectiveness Awards is the most salient awards ceremony in the digital media calendar bringing together the leading industry figures, celebrating the greatest achievements in digital media. The NMA awards also provides a perfect platform for building brand awareness, market profile and generating and maturing relations.

Hosted at the Grosvenor House hotel, Park Lane on Thursday 26th June.

www.nmaawards.co.uk

First half of the night was great, can’t remember the second half!

The first computer to hit my bedroom and probably the first in my memory ………..

The Commodore 64 was produced in 1982 and packed a whopping 64 kb of RAM!

The best part of the Commodore 64 was the ability to allows users to play demos games before purchasing which was a feature well ahead of it’s time.

Not only have the iPhone’s dropped down in price, Apple have now cut supplies to retailers! All this fuels consumer predictions of a 3rd generation model. With the ever iPhone 2.0 software soon to hit iPhone lovers in June who’s to say Mr Jobs won’t take us to ecstasy with a 3rd generation- 2.0 version.

I started to use this tool when I was first getting into setting up my own website.

Mr Site’s is a Takeaway Website offering individuals and small businesses most of the tools they need to get a professional-looking website online.

The concept itself is brilliant, for £35 I could have my own dot com set up in 30 mins.

Its main features include :

Secure Paypal Shopping Cart
Hosting & Bandwidth
you@yourdomain.com
Music Player
Diary / Blog
And many more…

However, with all these great features available to the user there is only so far you can go. There are some advanced features which need to added to the platform, for example, tag integration and more user control over look an feel. Not to mention the tool has more bugs then my back garden!

If its just a quick easy website you want to set up I would suggest checking out Mr site, if not you might want to go for one of the more advanced platforms.

Well what can I say for me excersise usually consists of the walk to the train station on my way to work in the morning but now thanks to the Wii Fit I play without realising that I’m actually excerising.

My first try it conducts a body test which measures your BMI center of gravity and gives you a Wii Fit age, I found out I lean to much to the right, I have an ideal BMI but I am actually 48! Exactly that’s like 23 years older than I really am!!!

So in order to change that I played many of the games, in true Nintendo style it has many of the games locked so the more you work out the more games you get to unlock, the competition between family and friends actually drives me to do more although I can see that it could have the opposite affect. For me the hula hoop game gets me back to my youth and the skiing is also fun, however the jogging on the spot can get slightly tedious but after all this a week later my Wii fit age is down to 21… I done it, I actually made myself younger!

Pro’s
Competition between the family may bring you together the games don’t make you feel like you have done an hour in the gym but you do feel it after a while

Con’s
The Wii fit age can jump dramatically and it sometimes asks inappropriate questions but just remember it is only a computer you don’t have to take it personally

If you don’t use it, it will just be a piece of genius merchinary that you have spent £70 that sits under you television

RRP £69

Personally I recommend you use it but sometimes it is difficult to find time to have a go but it is enjoyable when you do!

For the first time iPod users can transfer files on their iPods between each other, the digital equivalent of pressing Record/ Play. The miShare sends songs, pics and vids within 10 sec (not compatible with iPhone or iPod touch).

The miShare is retailing for around £60 and can be found at iSkins.co.uk.