Archive for the ‘Operations’ Category
Friday, January 2nd, 2009
For Networks and sales houses looking to join the user profiling phenomenon, placing pixels on publishers pages is beoming a very fustrating task.
These pixels are usually used to capture user behaviour as they travel around the wider world attaching surfing beahviour to the users cookie however, due to the amount ...
Posted in General, Operations | No Comments »
Sunday, December 28th, 2008
Frequency capping is often seen as a way to avoid banner burnout, the point where visitors are being overexposed and response drops. This may be true for campaigns of a performance nature measured by click-throughs/ conversions but it might run counter to campaigns of a branding nature measured by non-click ...
Posted in Digital Media, Operations | No Comments »
Thursday, June 12th, 2008
Whenever I try to explain to people what it is I do for a living I always get asked the question “what is an ad server” so I thought I would give a brief explanation for everybody to understand.
An ad server is a piece of technology that stores adverts ...
Posted in Digital Media, Operations | 4 Comments »
