Archive for the ‘Digital Media’ Category
Sunday, December 28th, 2008
Frequency capping is often seen as a way to avoid banner burnout, the point where visitors are being overexposed and response drops. This may be true for campaigns of a performance nature measured by click-throughs/ conversions but it might run counter to campaigns of a branding nature measured by non-click ...
Posted in Digital Media, Operations | No Comments »
Saturday, December 27th, 2008
ITV player
So ITV has decied to jump on the bandwagon. much to the success of the BBC iPlayer ITV has decieded to take exactly what the BBC has done, even the technoogy and rebrand it to the ITV payer.
Users are allowed to cath up on their favourite ITV programmes on ...
Posted in Digital Media, Fun, General | No Comments »
Sunday, October 5th, 2008
To all us Mac users who have enjoyed the success of the BBC iPlayer and various other on demand services I have some bad news for you.
After hearing the noise about the new Channel 4 on demand service and being a big Film 4 fan I decided to go and ...
Posted in Digital Media, Macs | 2 Comments »
Thursday, June 12th, 2008
Whenever I try to explain to people what it is I do for a living I always get asked the question “what is an ad server” so I thought I would give a brief explanation for everybody to understand.
An ad server is a piece of technology that stores adverts ...
Posted in Digital Media, Operations | 4 Comments »
Thursday, June 5th, 2008
The NMA 2008 Effectiveness Awards.
It's that time again!
“The NMA Effectiveness Awards is the most salient awards ceremony in the digital media calendar bringing together the leading industry figures, celebrating the greatest achievements in digital media. The NMA awards also provides a perfect platform for building brand awareness, market profile ...
Posted in Digital Media | 3 Comments »
Tuesday, April 29th, 2008
An iPhone users wet dream!!!
The BBC iPlayer allows iPhone users to access on demand television over a wifi connection.
Us iPhones users can watch BBC shows on a 7 day catch up service. As an Apprentice and Top gear lover the BBC iPlayer is right up my street. I started ...
Posted in Digital Media, Fun, iPhone | No Comments »
Tuesday, April 29th, 2008
Say hello to Facebook ads!
With Facebook ads you can reach precisely the audience you want to reach with relevant targeted advertising.
You can target by age, gender, location interest and more on a CPM or CPA basis. Purely interest targeting on a social platform!
Great tool for small business start ups aiming ...
Posted in Digital Media | No Comments »
