Sunday, December 28th, 2008
Frequency capping is often seen as a way to avoid banner burnout, the point where visitors are being overexposed and response drops. This may be true for campaigns of a performance nature measured by click-throughs/ conversions but it might run counter to campaigns of a branding nature measured by non-click ...
Posted in Digital Media, Operations | No Comments »
Saturday, December 27th, 2008
ITV player
So ITV has decied to jump on the bandwagon. much to the success of the BBC iPlayer ITV has decieded to take exactly what the BBC has done, even the technoogy and rebrand it to the ITV payer.
Users are allowed to cath up on their favourite ITV programmes on ...
Posted in Digital Media, Fun, General | No Comments »
