Scalability

July 8, 2008 – 10:20 am

Today I would like to talk about scalability. In online scalability is a desirable property of a system, a network, or a process, which indicates its ability to either handle growing amounts of work in a graceful manner, or to be readily enlarged.

Simply, scalability is a web server’s ability to maintain a site’s availability, reliability, and performance as the amount of simultaneous web traffic, or load, hitting the Web server increases.

Now im not one who usually criticises anything Apple does but on Monday the 7th July scalibility was obviously a big problem.

After receiving the text that the new iPhone could be ordered online i jumped at the chance to pre order as I sat down at work. However, there was a problem………. the rest of the world decided to jump at the chance also prompting O2’s website to send users round in circles. Round and round I went on the O2 merry go round.

After attempting to fill in the online form 10 times are finally decided to give up and get some work done, i was then alerted by a friend that he had been trying since 8:30 that morning.

This is a classic case of proper planning prevents piss ass performances. O2 obviously underestimated the demand for the iPhones and did not have the scalability in their back end to handle such huge demands.

Hey, maybe this was part of the plan, that 1 in 100 visitors will get through………………………………. the whole thing could of even been a massive PR stunt, nevetherless customer expectations still need to be managed.

A message to Mac users

July 5, 2008 – 1:44 pm

To all us Mac users who have enjoyed the success of the BBC iPlayer and various other on demand services I have some bad news for you.

After hearing the noise about the new Channel 4 on demand service and being a big Film 4 fan I decided to go and check it out myself. Using my ubra cool iPhone I surfed to their site and was alerted to the following message:

No way, it could not be!!! its 2008!

So I decided to use my laptop and try again!

…………….. The same message!!

The so called “on demand service” is not exactly on demand!

How much more market share does Mr jobs need!

Transfering files from computer to iPhone

June 26, 2008 – 4:30 pm

Transfering files on the iPhone.

There are various way to transfer files from your computer to your iPhone but this post concentrates on using the AFP method which I find easiest.

You will need to download the Apple File Sharing demon from the source www.frenchiPhone.com.

Once this is done, using finder or the windows equivalent click “connect to server”. The server address is the physical address for the phone found in the settings option. User name is “root” and password is “alpine”. Please note if you are having problems connecting to your phone you may have to download the UIctl application. This will give you access to your phones demons and allows you to launch them upon request. Activate the apple file sharing demon.

You will need to connect to the Root File system. Once done you have access to your iPhone’s file system.

With access to your phones files system you have the option to install themes, wallpapers, modify your phones audio library (lock sounds, new text sounds) and add applications.

Please be aware when playing around with the iPhones file systems, these are the core files for your phone and even small changes could have major effects.

Understanding ad servers

June 12, 2008 – 10:54 am

Whenever I try to explain to people what it is I do for a living I always get asked the question “what is an ad server” so I thought I would give a brief explanation for everybody to understand.

An ad server is a piece of technology that stores adverts used in online marketing and delivers them to website visitors.

Ad serving describes the piece of kit and service that places adverts on sites. Ad serving companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.

In addition, the ad server also performs various other tasks like counting the number of impressions/clicks for an ad campaign and report generation.

Ad servers come in two types: local ad servers and third-party. Local ad servers are run by a single publisher and serve ads to that publisher’s sites. Third-party ad servers can serve ads across domains owned by multiple publishers. They deliver the ads from one central source so that advertisers and publishers can track the distribution of their online ads, and have one location for controlling the rotation and distribution of their advertisements across the web.

The typical functionality of ad servers includes:

* Uploading adverts
* Trafficking ads according to differing business rules.
* Targeting ads to different users, or content.
* Optimization based on results.
* Reporting impressions, clicks, post-click & post-impression

More to follow……..

NMA Effectiveness Awards 2008

June 5, 2008 – 11:49 pm

The NMA 2008 Effectiveness Awards.

It’s that time again!

“The NMA Effectiveness Awards is the most salient awards ceremony in the digital media calendar bringing together the leading industry figures, celebrating the greatest achievements in digital media. The NMA awards also provides a perfect platform for building brand awareness, market profile and generating and maturing relations.

Hosted at the Grosvenor House hotel, Park Lane on Thursday 26th June.

www.nmaawards.co.uk

First half of the night was great, can’t remember the second half!

Commodore 64

June 5, 2008 – 6:02 pm

In this weeks look back into histology we find ourselves going way back into my childhood.

The first computer to hit my bedroom and probably the first in my memory ………..

The Commodore 64 was produced in 1982 and packed a whopping 64 kb of RAM!

The best part of the Commodore 64 was the ability to allows users to play demos games before purchasing which was a feature well ahead of it’s time.